Wondering yet who this little number is by? Well, I'm thrilled to tell you that more importantly it is made from organic cotton...but you'd never guess it's from H&M would you? Their Conscious Collection will hit stores April 14th, 2011 and I have never been more excited to write something fashion related in my calendar. I hope more and more stores follow their lead. If these large box stores can change just a portion of their products to sustainable fabrics - it will make a huge impact on the world! Are you in?
Yours truly,
Alex
PS: April 14th - don't forget! (They're using recycled fibers too, not just organic - even better!)
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